Jan. 18, 2001
Vol. 20 No. 8

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    Kilts gift helps GSB expand marketing courses

    The Graduate School of Business has announced the establishment of the James M. Kilts Center for Marketing, which will expand the school’s marketing curriculum, faculty research and community outreach activities. The center also will sponsor the school’s executive education courses in marketing.

    “The Kilts Center will ensure that we remain a leader in both the fundamental science and the application of marketing in today’s fast-changing business marketplace,” said Robert Hamada, Dean of the GSB and the Edward Eagle Brown Distinguished Service Professor in the GSB.

    The marketing center is named for GBS alumnus James Kilts (M.B.A., ’74), president and chief executive officer of Nabisco Inc. Kilts and the Nabisco Foundation contributed $2 million to create the center.

    The GSB is a pioneer in the study of data from micro-marketing research. In a landmark 1993 project, faculty members created statistical models that now help companies target sales promotions using scanner data collected at store checkout counters.

    Current research by the school’s marketing faculty includes competitive pricing, the performance of private labels vs. national brands, consumer decision-making, models of promotional advertising and channel strength.